Article Marketing - Comparing Your Profitability With The Articles You Submit
Many people use article marketing to advertise their websites. Utilizing articles for this purpose can establish your credentials to share skills to the broader internet community.
If you are involved in this promotion method have you ever stopped to consider to what extent this activity of article marketing is bringing in revenue for your online efforts. If not, you are highly recommended to spend some time correlating revenue to article marketing.
While article marketing includes many variables such that an exact calculation of benefits in revenue terms is difficult, we cannot forget the fact that when it comes to profitability of any internet business, we must think in terms of hard cash.
Here statistics play a big part in correlating revenue to articles and I wish to propose a way that you can check your article marketing statistics.
Simple mathematics can help to compare revenue to the quantity of articles we write, even though there are factors specific only to a particular author that are not common to any other author.
Over a period of time of, say, 6 months, a writer of different articles can graph revenue derived from article writing with the "y" axis as Revenue and the "x" axis of the graph as the quantity of articles prepared, every time keeping the number of article directories to which the article was submitted at a constant figure.
For example if you are marketing these articles to sites such as ezinearticles.com or goarticles.com, your revenue that goes to the "y" axis is the payout derived for the month from using just article marketing, and the "x" axis will be the number of articles sent.
Over the time-span of 6 months, you will have adequate evidence on the graph to form a straight line that goes through the majority of these points on the graph where the line is represented by the equation y=mx+c
The function of the regressed straight line will indicate that the income derived is a function of "m" which is the slope of the line, and a constant "c".
The constant "c" is the value where the straight line intersects the "y" axis and this is the particular part which stems from the author and is an indication of his abilities in authorship, his style of writing, his command of the language and factors that only the individual demonstrates.
By studying income obtained vs number of articles submitted, keeping other factors unchanged, it will be possible to get an indication of the quality of the author's writing and form a rough basis to forecast further revenue to the number of articles planned for submission, ignoring other factors such as keyword selection, onsite and offsite search engine optimisation which are not included in the study, and only on the basis of the individual's writing "flair" and talent as measured by the constant "c".
This is by no means exact; but recording statistics and charts like these is useful in helping the marketer identify sudden trend changes, particularly where performance drops.
He can then consider what has caused this deviation and highlight details that may be otherwise missed.
Many use software to track earnings, but most scripts do not include graphical analysis. When the charting is done by hand the internet marketer notices sudden fluctuations or is able to consider what to change to attract more revenue.
He can go deeper to ask this question: " Since the revenue is directly proportional to the slope of the revenue line, what factors will change the slope?".
Knowing these factors, he can vary them and test the changes.
By correlating revenue with articles written, the internet marketer can forecast profitability, no matter how rough the estimate. He has on his hands a set of statistics to use for further analysis, or in marketing terms "testing".
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